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Is there another name for Scrum Master which is less Scrum-specific? I've worked in agile teams where this role is clearly necessary (and filled), but we were not using Scrum per se. Despite this, Scrum Master was the term used if the role was explicitly recognized.

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Alternate name for a Scrum Master? Try “Hooker”. – Donal Fellows Nov 24 '11 at 11:28
+1 to Hooker :) – Morons Nov 24 '11 at 11:31
Yep, but I cannot name such terms in public. – shabunc Nov 24 '11 at 13:53
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@shabunc - why? If people take offence, the fault is theirs ignorant of the second meaning of the word. – Stephen C Nov 24 '11 at 23:04
@Stephen: If they take offence, accuse them of having a dirty mind and act like the only meaning it could possibly be is the one related to rugby. After all, its a role that is deeply involved with mastering the scrummage and so totally appropriate. (Works in the other sense too. :-D) – Donal Fellows Nov 24 '11 at 23:57
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4 Answers

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A Scrum Master is definitely not a traditional Project Manager. That is a common misconception. The Scrum Master guides the team and help them to follow the Scrum process. In Extreme Programming there is a role called Coach, which is roughly equivalent to the Scrum Master role. In my opinion "Coach" is a much better name than "Scrum Master". In general I find the XP terminology be more natural than Scrum's.

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I don't think there's an official term, but you could use "team facilitator" or "team coach", which is roughly what a scrum master does.

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the term Coach is trending... Where I used to work, they were trying to tell us that our boss is not a boss anymore, but rather a coach, but with the same role and approach...! But in regards to Scrum, team coach looks appropriate. – Gabriel Mongeon Nov 24 '11 at 16:08
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I've see the term coordinator used in a couple of big organizations.

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Program Manager is a term used by some.

IMHO it is better then Project Manager as project scope ends with release but program scope spans multiple releases.

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