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Is there another name for Scrum Master which is less Scrum-specific? I've worked in agile teams where this role is clearly necessary (and filled), but we were not using Scrum per se. Despite this, Scrum Master was the term used if the role was explicitly recognized.

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A Scrum Master is definitely not a traditional Project Manager. That is a common misconception. The Scrum Master guides the team and help them to follow the Scrum process. In Extreme Programming there is a role called Coach, which is roughly equivalent to the Scrum Master role. In my opinion "Coach" is a much better name than "Scrum Master". In general I find the XP terminology be more natural than Scrum's.

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I don't think there's an official term, but you could use "team facilitator" or "team coach", which is roughly what a scrum master does.

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the term Coach is trending... Where I used to work, they were trying to tell us that our boss is not a boss anymore, but rather a coach, but with the same role and approach...! But in regards to Scrum, team coach looks appropriate. –  Gabriel Mongeon Nov 24 '11 at 16:08
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I've see the term coordinator used in a couple of big organizations.

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Program Manager is a term used by some.

IMHO it is better then Project Manager as project scope ends with release but program scope spans multiple releases.

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