You make websites? So then you must have heard about Web 2.0, right?

Question

The other day someone asked me what type of work I do. I answered that I help to build web sites (Asp.net, c#, mostly). So he said "so then you must do a lot of Web 2.0 stuff, right?".

I proceeded to respond by trying to define Web 2.0 as a change in the way that websites were designed 5+ years ago, incorporating more client-side scripting, ajax and standards-based approach to building web sites. I then said that almost anyone doing web design/development today who has stayed up to date with new standards and techniques over the past few years, should be using "Web 2.0-like" techniques, and it is not a really accurate statement to describe a website today as being "Web 2.0". (Person with whom I was talking was a programmer, but in a totally different domain - C++/VOIP stuff).

How do you answer (well-intentioned) people who try to talk to you about programming using the catch-phrases of yesteryear? ("Web 2.0" could apply for web development, I am sure that there are similar terms in other areas as well.) Just nod and say yes? Try to explain yourself?

Answer 1

Web 2.0 has nothing to do with programming, only with marketing. The techniques existed 10 years ago. The perceived change is, that all over sudden all the people who have no understanding of technology thought this was hip.

So just politely tell him Web 2.0 is nothing but a buzzword and whether you do Web 2.0 or not mostly depends on how your product is sold, not what it actually involves. Say that you'd be happy to elaborate on the languages, platforms, concepts and techniques you employ so he can judge on his own.

Answer 2

If the other party was technical (C++/VOIP) then you can perhaps talk in detail about the definition of "Web 2.0" and they will gladly listen, learn, and appreciate the gory details.

OTOH, and given your subsequent question this may be the case, they're not particularly technical then I'd suggest taking care not to make them feel as though they're a bit of a chump for falling to the marketing boffins hype, and rather agree with them, that yeah, you are doing a lot of "Web 2.0 stuff" with some serious "AJAX JSON postbacks to and from your cloudbased VPS server which is mashing into Google's latest satellite based API and presenting with an integrated YUI, jquery html5 iphone app"; all making them feel like they're pretty smart to ask, and you look like you're pretty smart to be doing it.

Answer 3

I nod my head and say yes. There is almost no point in explaining and going into a big long rant on what Web 2.0 is really does nothing more than make you come across like a pompous asshole.

If they pry deeper into what that entails then I'll explain, but in a 'why my job is cool way', not 'why everything you just said is wrong and an example of everything that is wrong with humanity' kind of way.

Answer 4

Explain that Web 2.0 is sooo 2005 and that you only code in HTML5 these days

On a more serious note. Is it that bad to interpret roughly what someone means by a marketing term such as Web 2.0 and run with it? Unless you think there's an interesting conversation to be had in educating someone on web terminology, it may be easier to adopt a "If you can't beat 'em, join 'em" approach"

Answer 5

http://en.wikipedia.org/wiki/Web_2.0
Wikipedia has a good article on Web 2.0. Mainly its the upcoming of AJAX, more client side scripting, more of dynamic pages, weblogs (blogs), socializing websites, micro-websites, etc.

Answer 6

How do you answer (well-intentioned) people who try to talk to you about programming using the catch-phrases of yesteryear? ("Web 2.0" could apply for web development, I am sure that there are similar terms in other areas as well.) Just nod and say yes? Try to explain yourself?

I usually try to get some free food or drink out of the situation while I distract them and get them to talk about something else. Most people are not nearly as attached to the subject-at-hand as it seems. Another trick is, "can I see you wallet?" and then you abscond.

Answer 7

I would ask what they mean by web 2.0 and try to explain what it really is compared to their views on it. They could view it as that horrible style with lots of gradients, reflections, and SUPER ROUND corners (to the tune of 50px).

Following their explanation, I would attempt to explain that web 2.0 really is a meaningless term, which is mostly the expansion of social networking and the ability for people to easily communicate. It really has nothing to do with the way your site works, unless you're building a social network of sorts.