- Google Adsense
- Any other advertising platform
My question is mainly, what do I need to look out for to prevent people cheating the system and any other issues I may encounter?
I will need to...
- Count all impressions (when the Advertisement is shown on the page)
- Count all clicks on the Advertisement link
- Count all Unique clicks on the Advertisement link
My question is purely on the query and displaying of the Advertisement and nothing to do with the administration side. If there is ever money involved with my Advertisement buying/selling of adspace, then the stats need to be accurate and make sure people can't easily cheat the system. Is tracking IP address really the only way to try to prevent click fraud?
I am hoping someone with some experience can clarify I am on the right track? As well as give me any advice, tips, or anything else I should know about doing something like this?