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I'm a TV producer in London but also an enthusiastic amateur coder and web designer. I started with VB6 and then moved onto C/PHP/Obj-C. I've got a couple apps in the app store, I mess around a lot with Arduino, create php CMS from scratch - but I've certainly never worked professionally as a coder.

I've got an iPad app idea which I'd like to spend time and money, but it involves animation and modelling, creating a timeline UI, working with multiple camera views. Put simply, it's a complex OpenGL app, well beyond my skills.

To be clear, this isn't a zombie slasher or fantasy adventure clone - it's an app I know that thousands of well-paid TV industry pros and media students would want to spend money on.

I'd like to know from those with experience of taking a complex app from idea to delivery, whether themselves or through a dev agency, if you genuinely believe an app is worth building should you spend 12 months learning the skills and hacking early versions together - or should you get serious and employ people with money raised from various sources. Perhaps a Kickstarter?

With the latter in mind, what is a reasonable amount of money you would pay for a pair of programmers to achieve this, in say six months? Standard pay for a competent opengl coder?

It may well be a case of using out-of-uni programmers and splitting the company with them, plus modest expenses.

I think I'm in a fortunate position that I can at least contribute to the project, through graphics, audio, marketing - just not the real heavy stuff.

Any advice genuinely appreciated,


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closed as off topic by Ozz, maple_shaft Aug 14 '12 at 10:52

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1 Answer 1

You may find some better advice on the Onstartups stack exchange site.

At the end of the day, it boils down to what you can afford. If you can afford to pay a developer(s) with domain expertise then that would be the best option as you'd benefit from their wealth of experience ensuring the app is developed the right way and in a much shorter timescale than it would take for you to learn what they know.

It's unlikely you'll be able to secure any significant investment without at least a working prototype or proof of concept. Conduct a survey within your industry and do some market research in your industry to solidify your assumptions before you consider spending your own or anyone else's money.

If you were to attempt developing this yourself, I would recommend thinking of the most bare-bones, basic version of the app that can still function as you desire and build on-top of it and improve it from there as you would with any piece of software. Good luck.

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Many thanks mate. –  mastermaw Aug 14 '12 at 10:26

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