By now everyone is aware of the massive boom in social-networking (Twitter, Facebook, LinkedIn) and obviously a big part of its business model revolves around being able to mine this data to create information that can be used to make money for someone.
- Has anyone looked at their existing data structures to determine if they could extract a social graph and then perform further data mining against this?
- How does it fit in with your other strategic development strategies?
- What information are you trying to extract from the data?
Take for example, a bank. They could conceivably determine a social graph through account relationships and transactions. Obviously there would be open edges on the graph where funds enter/leave the institute, but that shouldn't detract from the usefulness of the data.
I'm looking for actual examples with the answers, as well as why/how they did it. References to other sites will be greatly appreciated.
Note: I'm not at all referring to mining data out of actual social networks.