I went ahead and built a decent web application (www.neoinvoice.com), and am wondering where I should go to find beta testers. I did a generic search and found a couple of websites, but they seem new and as if they don't have a lot of testers on board. I am willing to go as far as offer people free business accounts which are paid for the next 365 days.
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This is right up their alley and a great approach in and of itself. Following them on twitter has provided me access to varying applications I would have not otherwise known existed...or that I wanted; great service for the start-ups out there.
I would say that people will come looking for your website if they are researching for your kind of product. Only then would they would become BETA testers.
Also, I think advertising would be the only way to bring in real numbers fast. Startup companies sometimes invest lots of money in advertising, which is where your BETA testers would come from.