Or am I just whining?
Background: I work for a "startup," which I put in air quotes because the company has been around for 4 years, though it isn't profitable yet. Standard work week is supposed to be about 60 hours, but they justify that as needing to be online when our international offices are awake.
When I started the job, I spent about a month prototyping an iphone app and did really well on my own. I also told them about the success of my facebook applications. From this they judged that I must be very independent and have an eye for marketing, and assigned me to a project optimizing adwords campaigns. Today I got reviewed, and then chewed out, by our CEO for not totally rocking this project.
Now I thought I was doing ok, but the CEO said the project is stagnant and they're expecting more from me. But since it's a startup, they play loose with job roles and I've had plenty of other things to do in the past three months. Every time I ask what's most important, I get conflicting responses depending who I ask, and the end result is that almost everything has equal priority - high.
I could go on about how I don't think this project is worthwhile for us, but that's not the point. I have explained to my supervisor that I don't actually know anything about marketing, I'm just a decent programmer, but they think my general smarts will prove capable of tackling this challenge. The CEO also clarified that he wants a more technical and algorithmic approach to the problem.
So is there something I can do to address this? Combined with my existing and confusing workload, should I be raising an issue? Or should I do the grown up thing and give it my all, asking for help when I need it and hoping for the best?