When refering to a users stuff should you use My or Your, for example:
My Cart | My Account | My Wishlist
Your Cart | Your Account | Your Wishlist
I found this article that argues for the use of your. It says flikr does this. It also says MySpace and MyYahoo are wrong.
I also noticed today that Amazon uses the term Your. However, I have heard they are the masters at testing variations and finding the best one, so what you see on their site might be the best variation, or simply something they are currently testing.
I personally like the way my looks better, but thats just my opinion.
What do you think? What will hever the better impact on customers? Does it really even matter?