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I have seen examples of web design teams sitting under marketing with the development being done in IT.

How do other IT depts and marketing ecom depts share the workload for web development in other companies citing any pros and cons for the different possible structures?

Personally having any type of development resource sitting outside of IT just sounds like a bad idea.

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migrated from Mar 6 '11 at 10:10

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@skiik - I am having trouble understanding the use of "ecommerce" in your question? – NickC Apr 5 '11 at 16:58

5 Answers 5

I've seen this before and the reason it was this way was that the Web Design team in marketing was responsible for the "Brand" of the company/organization. So they were held responsible more for the front-end design and making sure it fit into the company. Where the IT department was responsible for more internal intranet development as well as integration between systems and back end of sites.

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This is what I've seen too. Marketing's designers were almost exclusively focused on the "brochureware" sites and only interacted with the developers for the front-end stuff. It's like that at my current job as well; our web designer is part of marketing, not AppDev, but he assists us all the time with the HTML/CSS parts of the apps we write. – Wayne M Apr 14 '11 at 13:00

I think it really depends on the organization, and what its goals are.

That being said no matter who you report to it is good to have people in the group who know how to get things done!

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I think it's fine as long as the web developers are competent. If the site is going to be hosted by the IT department I'd recommend maintaining a good communication channel between the two departments to ensure that what is being developed can be supported from an infrastructure/technology point of view. If it's going to be hosted externally and only use external resources there is really no concern for the IT department.

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I don't think this answers the question. The question's asking how the company can be structured to balance marketing and development efforts. – Adam Lear Apr 5 '11 at 17:12
@Anna - Edited to be a bit more useful – John Shaft Apr 14 '11 at 9:52
Thank you. – Adam Lear Apr 14 '11 at 13:14

Definitely makes lots of sense to get some technical ability out near the edges. If for nothing else than sanity in IT -- I've got lots of better things to do than walk through your hideous marketing site and make sure every instance of our widget is bold and italicized.

Speaking from experience, I support two departments you could label marketing/e-commerce to some extent. One has some technical skills on staff and handles lots more of their own stuff. You can guess which department has a much more effective web presence.

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Absolutely. Customer-facing work is best done by people who understand the customer, not by people who understand computers.

Moreover, IT's job is primarily to "keep the light on": they are ignored when everything works smoothly and get shouted at when the computing infrastructure doesn't work as expected. That creates an approach of "if it ain't broken don't touch it". This does not work well for delighting customers or beating the competition - that's marketing's job. By giving marketing their own web development resources you let them set the agenda for the website and execute quickly based on customer requirements and market realities.

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