Given that browsers (Chromium/Chrome thus far AFAIK) seem to be introducing embedded site translations and utilities such as Wibiya and given the amount of work that localizing a site can be (depending on framework, view re-writes, database-driven message localization, etc), does it make sense to put in work to localize sites that are intended for an international market anymore?
I'm developing such an application solo and I'm wondering if it's really a worthwhile investment at this point and hoping to hear from others who develop internationally targeted large scale applications. I'm not looking so much for opinions (although those are valuable as well) as factual numbers, i.e. the market share that Chromium and Chrome may have compared to other browsers, which browsers offer native localization, etc. Basically, an estimated percentage of users that I may be factoring out of usability without integrating site-driven localization.