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In iPhone, Android, and other gaming platforms you can sometimes earn credit by installing other games, going to someones website, even signing up for a credit card.

For iPhone, for example, there are entire networks set up for this kind of affiliate marketing.

What is the industry term for this?

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I think the word you're looking for is "Scams" - sorry, couldn't resist. – mcottle Oct 27 '11 at 6:09

Figured it out. The term I was looking for is "Cost per Install", or the related field of "Cost per Action" marketing.

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