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How does postback url works in campaign tracking systems?

my question is theoretical, a vague idea or some sort of algorithm will be great. I am building an advertising campaign tracker web app for a friend, yet i am kinda lost, i cant figure out how the ...
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Version Control & Deployment on Large Ecommerce Site

I am currently Front End Dev for a large ecommerce store and I'm wanting to switch the entire site to a Version Control System (Git) and Deployment service (Beanstalk). I'm having trouble ...