5
votes
1answer
540 views

How ad retargeting works? [closed]

Recently, I read that Facebook ads are moving towards retargeting and got interested deeper into subject. Essentially, retargeting is technique advertisers use that tracks purchase intent by putting ...
10
votes
2answers
1k views

How Facebook's Ad Bid System Works

When you are creating an ad on Facebook, you are provided with a "suggested bid" range (e.g., $0.90 - $2.15 USD). According to this page: The suggested bid range is there to help you pick a ...