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"What I'm looking for help with is articulating its value to a team of programmers, analysts, managers and testers. By automated tests, I don't think I need to make a distinction between unit tests (e.g. JUnit), BDD (e.g. JBehave, Fitness) and UI (Selenium , Watir) because I think they all provide similar value (but feel free to write an answer that ...

What businesses love is increasing value and lowering cost. You have to explain how automated testing will increase value since it does add an extra cost. If your code is modular it will be possible to re-use it. Which means that the tests do not have to written all over again and you can just work on top of that existing code. If there are legacy ...